![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/fe5e5bcf-1719-4b43-b1ec-61ef050ba323_rw_1920.png?h=39ecbdfcf40ce2091d6aee713335deb6)
My role :
Brand universe : identity, logo design, graphical charter.
The challenge :
Pli is a fictional stationery store, the challenge was to create the logotype of this shop and play with shapes and colors to make an identity modern and minimalist as possible.
![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/e70b1e53-151a-4c01-9094-af3aa6e6fb87_rw_3840.png?h=3e22e18d2d57784e12c90f6750cd23fa)
![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/5d53e2a0-2704-4693-bea0-01bf3f9bc1da_rw_3840.png?h=46cfbeb798dc646e97c88380f24c7930)
![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/dce6aba4-2ba6-4c34-9884-91e33382fac9_rw_3840.png?h=e788c723ffae1f768394c5b8334eb11f)
![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/0e345fc1-1494-412b-8f4a-be5c656dfacb_rw_3840.png?h=7108b278cfcf4eca75132491f0ee1225)
![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/659ec756-825d-4e38-a7f0-7cf033754999_rw_1920.jpg?h=0e49e3305e7811fad887625be6a936c6)
![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/8ad89075-1b7c-40f2-9c5e-5f3f0cbddfbf_rw_1920.jpg?h=86758d7269831a00d05fa0a22be11c51)
![](https://cdn.myportfolio.com/e49d664b-7fd1-4f82-a98f-e99975758116/fd740163-9010-47eb-a2dd-37fd05e406ce_rw_3840.png?h=252d52299198f3efe73b3465864e6e6d)